As an equipment manufacturer you know that choosing the right scan tool is not an easy task for shop owners and techs. Our customers have come to us time and time again with the dilemma of which tool to invest in. Once they make a choice, many are not aware of all of the features the tool has to offer and how to get the most out of their chosen tool.
Automotive Video has come up with an exciting new concept for a website to help techs choose between the multitude of scan tools that are available. This site would also provide hands-on tutorials on the features and buttonology of each tool. This is a great opportunity for your company to gain targeted online exposure for your scan tool at a fraction of the cost of traditional advertising.
In the past we have used our instructors to produce several training programs to teach techs how to use certain scan tools and we believe the information would be better served coming straight from the source. Scantooltraining.com would give you the opportunity to choose your own instructor to provide private labeled training specific to your tool. This would allow you to choose which features, buttons and selling points would be used to differentiate your tool from competing products.
We have several websites that utilize analytics that track how many visitors navigate through the site, where they come from, conversions and other data. The software also has the capability to track which videos were watched and how long each video held users attention. We are employing the same tools on scantooltraining.com to track the effectiveness of the videos and provide you with a detailed summary of the metrics for your video.
Forecasts show that video advertising will grow to become the hot format over the next few years. The capacity to track the effectiveness of the campaign is a metric that is not easily obtainable with other mediums. In addition, scantooltraining.com will allow you to directly reach qualified potential buyers or current users looking for training to use your product more effectively.
All you would need to do is send your instructor to our studio to shoot a 5-7 minute tutorial for your tool. For an additional investment you would also have the opportunity to do a hands-on segment with more details on the features and buttonology to train techs to properly use your tool.
If you are interested in taking advantage of this great marketing opportunity please contact Paul Louwers at (800) 718-7246 ext. 238.